Discover how to...

Attract the woman of your dreams.

Understand how she thinks and become the man she desires. Short, concise lessons built from years of research, so you never waste your time.

For women Strong Independent Women: Quit Driving Men Away

Discover how to create chemistry.

Attraction made simple.

What you'll learn
PolaritySubconsciousAttractionFeminine energyMasculinityCommunicationUnderstanding womenSimple techniques

10 modules. 56 lessons. One module unlocks each week, so you have time to put every lesson into practice.

The books

Prefer to read? Start with the books.

The Ultimate Dating Education series and The Ultimate Dating Guide for Strong, Independent Women. $9.97 each on Kindle.

Vol. I · Understanding Attraction
Vol. I · Understanding Attraction
Vol. II · Understanding Women
Vol. II · Understanding Women
Vol. III · Improving Your Dating
Vol. III · Improving Your Dating
By Shelby Haugen · Strong, Independent Women
By Shelby Haugen · Strong, Independent Women
Where it started

I had the American dream.

A beautiful, talented wife. An incredible daughter. A successful business. When our daughter left for college, we realized we had become more like brother and sister than husband and wife.

So began three years of searching: 63 days of seminars, dozens of books, and more than 600 podcasts on masculinity, dating, and relationship psychology. Attraction Lab is everything that journey taught.

Understanding the Power of Primal Attraction, the free intro lesson
For women

Keep your strength. Quit driving men away.

Strong Independent Women is Shelby's own story, and what she learned about polarity, the masculine mask so many successful women wear, and what men really want and need.