Attraction Lab: Discover how to create chemistry
For men · 10 modules · 56 lessons

Men's Attraction Program

For men who want a real relationship: the science of attraction, the art of masculinity, and how to keep her.

Life is simple. Attracting a woman shouldn’t be complicated either.

It’s not about becoming a player, so this program will not teach you how to deliver the perfect pickup line.

With this program, you can discover the inner self-confidence you need to become the best, most attractive version of yourself. Once you have found that, the rest is easy.

The program reveals the science behind attraction, how women think, and how you can harness the masculine man you were born to be.

This is for you if
  • You want a real relationship, not a string of first dates that go nowhere.
  • You are divorced, starting over, or just out of practice.
  • Women like you, but as a friend.
  • You are successful at work and can't figure out why dating is the one thing that doesn't respond to effort.
What it will teach you
  1. Why modern dating feels so hard, and the mistakes men make without knowing it
  2. Polarity: the masculine and feminine dynamic that creates chemistry, and how "nice" quietly kills it
  3. C.L.I.P.: Confidence, Leadership, Image, and Power, the four things women notice before you say a word
  4. How to pass a woman's tests without taking the bait or turning into a jerk
  5. How women communicate: hinting, venting, and why she doesn't want you to fix it
  6. How to plan and run a first date that sets you apart, start to finish
  7. Attachment styles, values, and the red and green flags that predict whether it will last
  8. How to court her, have the "what are we?" talk, and keep her once you have her
What you get
  • 56 lessons in 10 modules, one module a week
  • Every lesson to read or listen to
  • A worksheet for each module, interactive or printable
  • Key takeaways and research sources
  • The Sexual Essence quiz, scored, so you know where you start
  • The 36 Questions date, step by step
  • Private questions answered, plus the member community
$299One payment6 months of access
30-day money-back guarantee. Email us within 30 days of buying and we'll refund you in full. No questions.
Want all three men's programs? Men's Attraction, Approaching Beautiful Women and Online Dating: $527 $397
Secure checkout by Stripe. By enrolling you agree to the Terms and Privacy Policy.Or read the free lessons first

What's inside

Module 1: IntroductionModule 1Introduction7 lessons
  1. The StoryFree preview
  2. We Need Love and ConnectionFree preview
  3. A Modern Dating DilemmaFree preview
  4. What Do Women Want?Free preview
  5. Are You Accidentally Sabotaging Yourself?Free preview
  6. The SolutionFree preview
  7. ✎ Exercise: Why?Free preview
Module 2: PolarityModule 2Polarity4 lessons
  1. Changing Relationship Dynamics in the 21st Century
  2. Polarity
  3. ✎ Quiz: Sexual Essence
  4. Depolarization
Module 3: Masculinity, Part 1Module 3Masculinity, Part 17 lessons
  1. Masculinity: Intro
  2. ✎ Exercise: Defining Masculinity
  3. Masculinity: In Depth
  4. C.L.I.P.
  5. A Man with a Mission
  6. ✎ Your Mission
  7. Masculine vs Feminine Traits
Module 4: Understanding WomenModule 4Understanding Women6 lessons
  1. Understanding Women: Intro
  2. What Women Need
  3. Women Need Attention
  4. Women Need to be Seen
  5. Drama
  6. Understanding Women: A Theory
Module 5: FemininityModule 5Femininity2 lessons
  1. Feminine Energy - Intro
  2. Feminine Energy - In Depth
Module 6: Masculinity, Part 2Module 6Masculinity, Part 25 lessons
  1. Nice Guys vs Bad Boys
  2. When Women Test You
  3. It's a Feedback Loop
  4. Physical Appearance
  5. Non-Verbal Communication
Module 7: How Women CommunicateModule 7How Women Communicate7 lessons
  1. Communication Differences: Intro
  2. Science Behind Language
  3. Connection Killers in Communication
  4. Hinting at Things
  5. What She Says : What She Means
  6. Venting, Problems, Gossip
  7. Listening & Being Present
Module 8: The First DateModule 8The First Date9 lessons
  1. General Dating Guidelines
  2. Planning the First Date
  3. Arriving and Greeting Her
  4. On the Date
  5. Conversation During Dates
  6. Etiquette & Chivalry
  7. Body Language on a Date
  8. Closing a Date
  9. The 36 Questions Date
Module 9: Choosing the Right PartnerModule 9Choosing the Right Partner3 lessons
  1. Attachment Styles: Find the Secure One
  2. Values and Compatibility
  3. Red Flags and Green Flags
Module 10: Courting HerModule 10Courting Her6 lessons
  1. Courting Her
  2. Getting Her to Commit
  3. Keeping Her: Bids, Turning Toward, and the 5:1 Rule
  4. Letting Her Down Easy
  5. Summary
  6. Stay Connected

Why Attraction Lab

01

Built for relationships

Most dating advice for men is about getting more numbers. Our flagship is about finding the right woman and keeping her. Meeting women has its own program.

02

Science, not opinion

Lessons draw on Dr. David Buss's work on what men and women look for, and on research from Gottman, Aron, and others, with sources listed.

03

One price

Coaching memberships charge every month, and live bootcamps run into the thousands. You pay once and keep access for months.

04

A father and daughter

Vern and Shelby Haugen built Attraction Lab in 2015 and teach both sides: what men need to know about women, and what women need to know about men.

05

Read it or listen

Every lesson can be read or played as audio, with diagrams, worksheets, and a weekly pace that makes it stick.

06

You are not alone

Ask a private question and get a real answer, or talk it through with other members in the community.

Common questions

Is this a pickup course?

No. This program is for men who want a relationship. If you want to get better at meeting women in the first place, that is Approaching Beautiful Women, a separate program.

I'm over 40 and divorced. Is it too late?

No. A lot of the men who take this program are starting over. The principles don't change with age. What changes is that you finally know them.

How long does it take?

Ten modules, one opens each week, so about ten weeks at the intended pace. Most lessons take under five minutes to read or listen to. You have six months of access.

Is this a subscription?

No. One payment. No monthly charges.

What if it's not for me?

Then you get your money back. Email us within 30 days of buying and we'll refund you in full. No questions.

Can I try it first?

Yes. The first lessons are a free preview. Start reading before you buy.

Is it private?

Yes. Your answers to exercises and worksheets are private. In the community, you choose the name other members see.

What if I have a question?

Every lesson has an "Ask" button. Send a private question, or post it to the community.

Men's Attraction Program

For men who want a real relationship: the science of attraction, the art of masculinity, and how to keep her.

30-day money-back guarantee. Email us within 30 days of buying and we'll refund you in full. No questions.