Strong, ambitious, independent women are often told that’s exactly what men want, so why does dating keep going sideways?
This program is Shelby’s own story and what she learned: how polarity creates chemistry, how the “masculine mask” many successful women wear can quietly push men away, what men really want and need, and how men and women communicate differently.
You don’t have to give up your strength. You’ll learn how to balance it with your feminine energy so the right man is drawn to you, and stays.
This is for you if- You are accomplished, independent, and great at everything except finding the right man.
- You keep hearing that men are "intimidated" by you.
- You end up leading every relationship and resenting it.
- You want to keep your strength without driving good men away.
What it will teach you- How the traits that make you successful at work can become a "masculine mask" in dating
- Polarity: how to create chemistry instead of competition
- The subtle habits that emasculate a man, and what to do instead
- What men really want and need, and how you make a man feel
- How men process language, and how to ask for what you need without hinting or fighting
What you get- 20 lessons in 5 modules, one module a week
- Every lesson to read or listen to
- A worksheet for each module, interactive or printable
- Key takeaways and research sources
- Written by a woman who lived it: Shelby's own story, with Vern's side
- Private questions answered, plus the member community
$199One payment6 months of access30-day money-back guarantee. Email us within 30 days of buying and we'll refund you in full. No questions.Secure checkout by Stripe. By enrolling you agree to the Terms and Privacy Policy.Or read the free lessons first What's inside
Module 1Introduction5 lessons
- The StoryFree preview
- We all need love and connectionFree preview
- Modern Dating DilemmaFree preview
- What do men really wantFree preview
- The solution, what does it mean to be feminineFree preview
Module 2The Science of Attraction4 lessons
- How to create chemistry
- Polarity
- Depolarization
- Emasculation
Module 3Masculine vs. Feminine3 lessons
- Masculine vs Feminine
- Masculine Men
- Feminine
Module 4What Men Want2 lessons
- What men want
- How you make a man feel
Module 5Communication6 lessons
- Science
- Hinting
- Venting
- Storytelling
- Gossip
- Drama
Why Attraction Lab
01Built for relationships
Most dating advice for men is about getting more numbers. Our flagship is about finding the right woman and keeping her. Meeting women has its own program.
02Science, not opinion
Lessons draw on Dr. David Buss's work on what men and women look for, and on research from Gottman, Aron, and others, with sources listed.
03One price
Coaching memberships charge every month, and live bootcamps run into the thousands. You pay once and keep access for months.
04A father and daughter
Vern and Shelby Haugen built Attraction Lab in 2015 and teach both sides: what men need to know about women, and what women need to know about men.
05Read it or listen
Every lesson can be read or played as audio, with diagrams, worksheets, and a weekly pace that makes it stick.
06You are not alone
Ask a private question and get a real answer, or talk it through with other members in the community.
Common questions
Is this telling me to be less successful?
No. Keep your career and your strength. This is about what you bring home to a relationship, not what you leave behind at work.
Is it based on research or opinion?
Both. Shelby and Vern share what they have seen, and the science chapters cite research on attraction and communication.
How long does it take?
Five modules, one opens each week. Most lessons take a few minutes. You have six months of access.
Is this a subscription?
No. One payment. No monthly charges.
What if it's not for me?
Then you get your money back. Email us within 30 days of buying and we'll refund you in full. No questions.
Can I try it first?
Yes. The first lessons are a free preview. Start reading before you buy.
Is it private?
Yes. Your answers to exercises and worksheets are private. In the community, you choose the name other members see.
What if I have a question?
Every lesson has an "Ask" button. Send a private question, or post it to the community.
Strong Independent Women: Quit Driving Men Away
Keep your strength and learn the feminine side of attraction. By Shelby & Vern Haugen.
30-day money-back guarantee. Email us within 30 days of buying and we'll refund you in full. No questions.
