Our Story
Attraction Lab is the result of a man’s obsessive curiosity, research, and personal experiences. After a divorce, he was determined to ensure he would not repeat the past. During his journey, he not only discovered what happened in the past that caused his relationship to fail, but he also developed a deep understanding of the principles that govern attraction and passion between a man and a woman. His story…
“I dated a beautiful, intelligent, talented girl. We fell in love and married a few years later. Soon after, we had a beautiful daughter. We raised her as the center of our lives. Throughout her childhood, we started and ran various businesses. We achieved more, built more, made more, and spent more. We rang all of the bells and had all of the cars, houses, and toys I had ever dreamed of. We were blessed in both raising our daughter and having the ideal American lifestyle. When my daughter eventually went away to college, as empty nesters, my wife and I realized that we had become more like brother and sister than husband and wife. We had just grown apart, so we got divorced, and that is where my incredible journey of re-discovering my masculinity started. Soon after separating from my wife of 23 years, I realized that I didn’t want history to repeat itself and wanted to avoid the patterns that had ruined my last relationship. So it all began when I asked a relationship expert ‘How do I find the right woman and repeat the same mistakes again?’ He answered, ‘You need to figure out who the man is that you need to be to attract and keep the woman you desire.’ I then found myself looking for who I was, and the journey began. I spent over three years learning about masculinity and dating psychology in depth and have since never stopped. I’ve read dozens of books, listened to hundreds of podcasts, gone to numerous seminars, and had hundreds of conversations with men and women around the world. I have found the common patterns among the top researchers and love gurus and gleaned the most important information into bite-sized, understandable chunks that can be easily learned and utilized in your dating life, without spending thousands of dollars and hundreds of hours reading and researching for yourself. I have already done the work for you, and now I am here to share with you the incredible information I discovered. As I learned these principles and began to apply them to my life, I realized how powerful and effective these lessons are. I wish I had learned these things when I was a young man. My life would have been entirely different. And that is why I feel the strong need to share these discoveries with my fellow man. Also, after discussing these theories with hundreds of women, they have stressed to me that men have become pussies and that they can’t wait for Attraction Lab to help men get back to their masculine roots.”
Over many years, he spent tens of thousands of dollars and hundreds of hours attending seminars with some of the world’s greatest relationship experts, listening to podcasts, reading books, and more. Throughout this process, he discovered underlying truths that were consistent across all platforms and consolidated these principles into this concise, convenient program. to help you better understand what women want, how they want it, and how you can easily offer the things that instinctually attract women. Our Men’s Attraction Program is the first step if you are serious about attracting an incredible woman and creating a passionate relationship with her, but you must realize that buying the program is only the first step. The program is not only designed to help you understand these concepts at an intellectual level, but also implement them into your life so you can start seeing massive results. Becoming the man you need to be to attract the woman of your dreams is not something achieved overnight. It will require an open mind, hard work, and practice. Remember that anything worth having, is not easily earned, but we have made the process as simple and painless as possible. See our Men’s Attraction Program for more about what he learned. The other founder of Attraction Lab is his daughter. As he learned these principles, he began to teach her. She was fascinated by dating psychology and she began to research and learn too. She has since taken a journey from being extremely masculine, feminist, and emasculating to understanding femininity at an intellectual level, to being open, sensuous, vulnerable, and feminine. She is currently creating the Women’s Attraction Program to help other women reconnect with their feminine energy, understand men, and become the best, most attractive version of themselves. Both father and daughter have personally experienced the amazing impact that this material can have, so they have made it their mission to share this wealth of knowledge with the world, and hence Attraction Lab was born.
About Our Coaches
Shelby Haugen
Why is dating coaching is such an important part of persons dating success in today’s busy dating world? Today, many people use the excuse that they just haven’t found the right one yet. It could be because they are too busy or any myriad of excuses, but the truth is that they must look within. People need to realize that they are the common denominator of their failed love life. The truth is that even if a matchmaker could pair you up with someone who you think is everything you want in a partner, chances are that you could not attract and keep that person. This is not your fault, you just need to learn how to understand how the opposite sex thinks, communicates, and what they are looking for in a mate. How can a dating coach help and improve a person’s dating life?
Everyone needs a coach, even professional athletes, business men, etc. A coach is there to help you see your blind spots, because usually when a client comes to me, what he/she thinks is the problem is not even close. As a coach, I can help you identify the mistakes you are currently making that are killing attraction in your love life and help you become the person you need to be to attract the partner you dream of.
What dating issues are you seeing lately in your clients and how have you as a dating coach, helped to solve those issues?
Although we all speak English, men and women are actually communicating in different languages, say German and French. Men are clueless to how women think and communicate, therefore they communicate to women the same way they would communicate to a man. I can teach you why this repels women and how to communicate with them on a level that creates extreme attraction. I can teach you what women are really looking for subconsciously in a mate.
Being an IDCA certified coach, how do you feel your approach to dating coaching is different from non-certified coaches?
I have applied these concepts to my own life and have seen the benefits it can have. I have personally experienced a shift from being extremely feminist and masculine to reconnecting with my true, vulnerable feminine energy. I can speak from personal experience about feminine energy and can validate the lessons for men from a woman’s perspective.
What are some stories from your past clients you could share? and how has your dating guidance helped their dating life?
I have not only seen improvements in my client’s dating lives, but also in my own life. I have a deeper understanding of men while dating and a deeper understanding of my own mental, subconscious processes, attraction triggers, and emotional responses.
***Find out more:***Each IDCA Certified Dating Coach has gone through a series of pre-qualifications and intense training. International Dating Coach Association checks the background and history of each coach and only a select few are chosen for the training and certification
Vern Haugen
Why is dating coaching is such an important part of persons dating success in today’s busy dating world? Today, many people use the excuse that they just haven’t found the right one yet. It could be because they are too busy or any myriad of excuses, but the truth is that they must look within. People need to realize that they are the common denominator of their failed love life. The truth is that even if a matchmaker could pair you up with someone who you think is everything you want in a partner, chances are that you could not attract and keep that person. This is not your fault, you just need to learn how to understand how the opposite sex thinks, communicates, and what they are looking for in a mate. How can a dating coach help and improve a person’s dating life?
Everyone needs a coach, even professional athletes, business men, etc. A coach is there to help you see your blind spots, because usually when a client comes to me, what he/she thinks is the problem is not even close. As a coach, I can help you identify the mistakes you are currently making that are killing attraction in your love life and help you become the person you need to be to attract the partner you dream of. What dating issues are you seeing lately in your clients and how have you as a dating coach, helped to solve those issues? Although we all speak English, men and women are actually communicating in different languages, say German and French. Men are clueless to how women think and communicate, therefore they communicate to women the same way they would communicate to a man. I can teach you why this repels women and how to communicate with them on a level that creates extreme attraction. I can teach you what women are really looking for subconsciously in a mate. Being an IDCA certified coach, how do you feel your approach to dating coaching is different from non-certified coaches? I have taken years and spent thousands of dollars researching and learning this material. I have applied it to my life and have seen the impact it can have. In addition to my personal efforts to keep learning more about this field, IDCA has created a community of coaches that constantly help each other improve, so that we can better serve our clients. What are some stories from your past clients you could share? and how has your dating guidance helped their dating life? I have not only seen improvements in my client’s dating lives, but also in other areas of their lives due to their increased confidence. They have a deeper understanding of all of the women in their life and can have better relationships intimately, with their family, with their co-workers, etc. This material has changed their lives in every area!
***Find out more:***Each IDCA Certified Dating Coach has gone through a series of pre-qualifications and intense training. International Dating Coach Association checks the background and history of each coach and only a select few are chosen for the training and certification