By Shelby Haugen and Vern Haugen

Start with the books

The ideas behind every Attraction Lab program, in four short books. $9.97 each on Kindle, free with Kindle Unlimited. When you're ready to put them into practice, the programs add audio, exercises, worksheets, and a community.

Simple Science for Men: Understanding Attraction
Ultimate Dating Education, Vol. I

Simple Science for Men: Understanding Attraction

Why attraction is subconscious, what polarity is, and what women really respond to.

The book gives you the ideas. The program, at $299, is where you put them to work, with narrated lessons, interactive diagrams, exercises, weekly modules, and a private community.

Simple Science for Men: Understanding Women
Ultimate Dating Education, Vol. II

Simple Science for Men: Understanding Women

What women need, how they communicate, and why they test you.

The book gives you the ideas. The program, at $299, is where you put them to work, with narrated lessons, interactive diagrams, exercises, weekly modules, and a private community.

Simple Science for Men: Improving Your Dating
Ultimate Dating Education, Vol. III

Simple Science for Men: Improving Your Dating

Meeting women, the approach, and turning a number into a great date.

The book gives you the ideas. The program, at $149, is where you put them to work, with narrated lessons, interactive diagrams, exercises, weekly modules, and a private community.